Validate, Hype, Release - A Strategic Approach to Reducing Your Next Game’s Risk of Flopping

Category: marketing
Date: July 11, 2022
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Disco:MTL 2022

Maintaining an indie studio is a tough challenge. With roughly 1,000 games launching on Steam every month, it’s just too easy to be overlooked. After releasing two profitable PC games and gathering over 400k wishlists for their upcoming game “The Wandering Village,” the Stray Fawn Studio team has identified the approaches crucial to their success.

In this talk, Philomena will share her studio’s best practices to validate interest in a project early on, build up hype around the game and focus the momentum at launch. Join Stray Fawn Studio in the dissection of their strategies related to crowdfunding, social media, social news, community building and events.


Philomena Schwab, Co-Founder, Stray Fawn Studio

Philomena Schwab is a game designer and community manager from Zurich, Switzerland. She wrote her Master’s thesis on “Community Building for Indie Developers” and went on to co-found the indie game studio Stray Fawn in 2016. In 2017, Philomena was named a 30 under 30 in Technology in Europe by Forbes. As a vice president of the Swiss Game Hub, she helps the local game industry grow.


**Vidéo en anglais seulement**

Gérer un studio indépendant est un défi difficile à relever. Avec environ 1 000 jeux lancés sur Steam chaque mois, il est très facile de ne pas se faire remarquer. Après avoir lancé deux jeux PC rentables et recueilli plus de 400 000 listes de souhaits pour leur prochain jeu "The Wandering Village", l'équipe du studio Stray Fawn a maintenant identifié les approches qui sont cruciales pour assurer leur succès.

Dans cette présentation, Philomena partagera les meilleures pratiques de son studio pour valider l'intérêt pour un projet dès le début de la production, créer un engouement autour du jeu et exploiter le momentum au moment du lancement. Rejoignez Stray Fawn Studio dans la dissection de leurs stratégies liées au crowdfunding, aux médias sociaux, à l'actualité sociale, à la création d’une communauté et aux événements.

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Validate, Hype, Release - A Strategic Approach to Reducing Your Next Game’s Risk of Flopping
July 11, 2022

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