Christopher Zukowski, Founder, Return to Adventure Mountain
Have a mailing list with only a handful of subscribers? Do you only begrudgingly use it when your game launches? Do you consider email an obsolete form of communication? In this talk, Chris will inspire you to rethink how you connect with your fans through the most powerful yet misunderstood form of marketing. Learn how you can use a mailing list to be independent of volatile social media companies, build a following of true fans, and sell more copies of your games.
Chris Zukowski is a UX and game designer. He has released 5 games under his own label: Return To Adventure Mountain. Chris also writes extensively about Direct to Fan marketing so that indies can build a sustainable career making games.