Strategies for Cutting Through the Noise and Setting Your Game Up for Success

Category: marketing
Date: July 13, 2022
Watch the video

Disco:MTL 2022

With so much going on online and thousands of new game releases each year, it can be hard to pinpoint what strategy to use in order to get your game noticed.

In this talk, we will have two speakers tell us different strategies to help studios cut through the noise. Victoria Tran (Innersloth) will talk about how to set up your community management for success (including how to budget for it), and Dylan Gedig (Red Nexus Games) will explain how demos can be used to rocket your game to the top.



Let’s talk about what community management REALLY entails for an indie studio (and how to budget for it). This talk will cover community management as a solo developer or for teams looking to hire a community manager, but are unsure of the tasks, costs, and considerations that come with the job.

Victoria Tran, Community Director, Innersloth

Victoria Tran is the Community Director at Innersloth, creators of Among Us and The Henry Stickmin Collection. Her past experience includes serving as the Community Strategist for the game Unpacking, and as the Communications Director at Kitfox Games for projects like Boyfriend Dungeon, Dwarf Fortress, Pupperazzi, and more. She is constantly exploring ways to create kinder game community spaces and how tech and compassion interact, which she shares on her newsletter and blog at



How does a relatively unknown studio gather 75K Steam wishlists, rocket into the Steam Top Sellers on release day, and sell 175K copies in its first month? 

Join Dylan Gedig, the indie developer behind Peglin, as he provides a quick but thorough look at the strategy used for Peglin’s demo. He will explore how that very strategy allowed them to find an audience, build a community, and engage streamers, modders, and volunteer localizers before the game was even released, along with how it all came together to contribute to the game’s shocking Early Access release success.

Dylan Gedig, Indie Game Developer, Red Nexus Games

Dylan Gedig is an avid member of the games industry. He is the founder of Red Nexus Games and the designer of Peglin. He has served on the Executive Committee of the Global Game Jam, as the Regional Organizer for Canada and the US PNW for the IGDA, and regularly volunteers with Games For Our Future to help organize impactful game dev events.


**Vidéo en anglais seulement**

Avec tout ce qui se passe en ligne et les milliers de nouveaux jeux qui sortent chaque année, il peut être difficile de déterminer la stratégie à utiliser pour que votre jeu soit remarqué.

Dans cette session, deux intervenant·es nous présenteront différentes stratégies qui peuvent aider les studios à faire face à un marché de plus en plus compétitif. Victoria Tran (Innersloth) expliquera comment mettre en place une gestion de communauté efficace (y compris comment établir un budget) et Dylan Gedig (Red Nexus Games) expliquera comment les démos peuvent être utilisées pour propulser votre jeu au sommet.



Parlons de ce qu'implique VRAIMENT la gestion d’une communauté pour un studio indépendant (et de la manière d'établir un budget pour cela). Cette présentation couvrira la gestion de la communauté en tant que développeur·euse solo ou pour les équipes qui cherchent à embaucher un·e gestionnaire de communauté, mais qui ne sont pas certaines des tâches, des coûts et des considérations qui accompagnent ce travail.



Comment un studio assez peu connu parvient-il à rassembler 75 000 listes de souhaits Steam, à se hisser dans le Top des ventes Steam le jour de sa sortie et à vendre 175 000 exemplaires le premier mois ? Rejoignez Dylan Gedig, le développeur indépendant derrière Peglin, pour un aperçu rapide mais complet de la stratégie utilisée pour la démo de Peglin. Il expliquera comment cette stratégie leur a permis de trouver un public, de construire une communauté et d'impliquer des streamers, des moddeurs et des localisateurs bénévoles avant même la sortie du jeu, et comment tout cela a contribué au succès retentissant du jeu en accès anticipé.


You must Login and be a PEER MEMBER to see this video.
- or -
Strategies for Cutting Through the Noise and Setting Your Game Up for Success
July 13, 2022

You may also like

GamePlay Space presents PR for Video Games - Q&A with Astrid Rosemarin Get your PR questions answered! Join Astrid for a Q&A-type...
Check this out
PR for Video Games - Q&A with Astrid Rosemarin
August 10, 2022
Disco:MTL 2022 Let's spruce up your Steam page! In this live critique, professional Steam page builder Chris Zukowski will review your Steam...
Check this out
Live Steam Page Critique
July 15, 2022
Disco:MTL 2022 Join Hanna Fogelberg (Landfall Games), Marcela Huerta and Jacob Blommestein (KO_OP) as they talk about different ways to manage...
Check this out
Managing Your Community: How to Engage Players & Create an Inclusive Environment
July 14, 2022


The views and opinions expressed in the videos of this Vault are those of the speakers. They do not necessarily reflect the position of GamePlay Space, its sponsors and partners, or those of the event from which the talks were recorded.