How to Make a Stream-Friendly Game Influencers Will Love

Category: marketing
Date: July 14, 2018
Watch the video

Erin Wayne, Director of Community Marketing

Zohaib Ali, Head of Product – Commerce, Twitch

You have probably heard various tips on how to get streamers to discover your game and enjoy it, as well as how to use Twitch to build interest. But how do you cut through the noise in the age of Fortnite? What are creators looking for from indie developers? And what has Twitch created to ensure game developers have the tools to not only reach creators and their viewers, but also make revenue themselves? Join Erin and Zohaib as they walk through how to build relationships with influencers as well as various features Twitch offers to help developers connect with creators and make games more stream-friendly.

Erin “Aureylian” Wayne is the Director of Community Marketing at Twitch. Erin got her start in the business as a Minecraft Let’s Play video creator and now leverages her expertise and experiences as a content creator to foster an environment where all Twitch creators have the tools to build a career on the service.

Zohaib Ali is the Head of Product on the Twitch Commerce team, who leads a team focused on building the next generation of commerce products and streamer tools on Twitch. Prior to Twitch, Ali was the Lead Senior Product Manager for Xbox at Microsoft, where he was working on the Core Experiences R&D Team for Xbox X and Live Services.

You must Login and be a PEER MEMBER to see this video.
- or -
I-GamePlaySpace_icon
How to Make a Stream-Friendly Game Influencers Will Love
July 14, 2018

You may also like

Jenny Windom, Soft Not Weak/Kowloon Nights/ Kepler Interactive The group discussion covered: Throwing Spaghetti: Finding What Content Sticks...
Check this out
Game Marketing Round Table: TikTok Part 2
March 15, 2022
Jenny Windom, Soft Not Weak/Kowloon Nights/ Kepler Interactive In the group discussion we will cover: How to cut through the noise and make your...
Check this out
Game Marketing Round Table on TikTok
November 9, 2021
Disco:MTL 2021 Robbie Paterson from Devolver Digital Fernando Rizo from Modern Wolf Carly Shields from Raw Fury Let’s put three fantastic...
Check this out
Elite Game Marketing: In Conversation with Publishers
July 9, 2021

DISCLAIMER

The views and opinions expressed in the videos of this Vault are those of the speakers. They do not necessarily reflect the position of GamePlay Space, its sponsors and partners, or those of the event from which the talks were recorded.
arrow-left