How to Make a Stream-Friendly Game Influencers Will Love

Category: marketing
Date: July 14, 2018
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Erin Wayne, Director of Community Marketing

Zohaib Ali, Head of Product – Commerce, Twitch

You have probably heard various tips on how to get streamers to discover your game and enjoy it, as well as how to use Twitch to build interest. But how do you cut through the noise in the age of Fortnite? What are creators looking for from indie developers? And what has Twitch created to ensure game developers have the tools to not only reach creators and their viewers, but also make revenue themselves? Join Erin and Zohaib as they walk through how to build relationships with influencers as well as various features Twitch offers to help developers connect with creators and make games more stream-friendly.

Erin “Aureylian” Wayne is the Director of Community Marketing at Twitch. Erin got her start in the business as a Minecraft Let’s Play video creator and now leverages her expertise and experiences as a content creator to foster an environment where all Twitch creators have the tools to build a career on the service.

Zohaib Ali is the Head of Product on the Twitch Commerce team, who leads a team focused on building the next generation of commerce products and streamer tools on Twitch. Prior to Twitch, Ali was the Lead Senior Product Manager for Xbox at Microsoft, where he was working on the Core Experiences R&D Team for Xbox X and Live Services.

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How to Make a Stream-Friendly Game Influencers Will Love
July 14, 2018

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