How a Free Demo Funded Our Game

Category: marketing
Date: July 14, 2018
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Philomena Schwab - Co-Founder, Stray Fawn Studio

In November 2017 Stray Fawn Studios launched a Kickstarter campaign for Nimbatus – The Space Drone Constructor. The campaign was successful and raised $75,000. However, their game didn’t have a community before the Kickstarter. It all came down to finding an audience and building up a fan base on the fly. But how? In this talk, Philomena will share insights on how Stray Fawn got the word out via social media and news sites, what role influencers can play in campaigns, and how a free demo helped them succeed. Plus, she’ll share how her studio built up 50,000 newsletter subscriptions in the process.

Philomena Schwab is a game developer from Zurich, Switzerland. Recently she co-founded the indie game studio Stray Fawn Studio. Philomena wrote her master thesis about “ Community Building For Indie Game Developers”. As a board member the of Swiss Game Developers Association and the gameZfestival team, she is very active in organising events to help the local game scene grow. In 2017 Philomena was listed as one of Europe’s “30 under 30 in Technology” by Forbes.

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How a Free Demo Funded Our Game
July 14, 2018

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