Frostpunk’s Marketing Strategy: How to Survive Launching Survival Games

Category: marketing
Date: July 14, 2018
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Patryk Grzeszczuk, Marketing Director, 11 bit studios

The gaming market has got very competitive in recent years, so even with the best game at hand, to succeed is not an easy task. In this talk, Patryk will discuss strategy and tactics for raising the awareness of your games and how to build the right kind of following. Plus, he’ll share how to convert overall interest into sales, as making games is great but staying afloat is a must.

Patryk is a marketing director at 11 bit studios, focusing on game marketing and digital communication. A devoted gamer for the last twenty five years and a brand/marketing specialist for the last twelve years. He believes that games are a new language and as such should be used to tell stories that matter. As a part of the 11 bit studios team, he has been responsible for strategy/creative for campaigns for This War of Mine, Beat Cop, and Frostpunk among other titles. Doodling and longboarding enthusiast after hours.

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Frostpunk’s Marketing Strategy: How to Survive Launching Survival Games
July 14, 2018

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