Falcon Age: Marketing for the Birds

Category: marketing
Date: July 13, 2019
Watch the video
Chandana Ekanayake, Co-Founder, Outerloop Games

Falcon Age, the first title by Outerloop Games about raising a falcon and fighting colonizers, succeeded in getting attention on social media with viral bird gifs. Does that translate into a sustainable business? We’ll explore how it all came about, the importance of long term goals, building a remote studio with work life balance, thinking about marketing as part of game design, and the importance of having something to say.
Eka is a co-Founder, Studio Director and GIF maker at Outerloop Games currently focused on Falcon Age, a game about raising a falcon and fighting colonizers. Outerloop's goal is to tell stories of characters from under represented cultures and spaces.
You must Login and be a PEER MEMBER to see this video.
- or -
I-GamePlaySpace_icon
Falcon Age: Marketing for the Birds
July 13, 2019

You may also like

Jenny Windom, Soft Not Weak/Kowloon Nights/ Kepler Interactive The group discussion covered: Throwing Spaghetti: Finding What Content Sticks...
Check this out
Game Marketing Round Table: TikTok Part 2
March 15, 2022
Jenny Windom, Soft Not Weak/Kowloon Nights/ Kepler Interactive In the group discussion we will cover: How to cut through the noise and make your...
Check this out
Game Marketing Round Table on TikTok
November 9, 2021
Disco:MTL 2021 Robbie Paterson from Devolver Digital Fernando Rizo from Modern Wolf Carly Shields from Raw Fury Let’s put three fantastic...
Check this out
Elite Game Marketing: In Conversation with Publishers
July 9, 2021

DISCLAIMER

The views and opinions expressed in the videos of this Vault are those of the speakers. They do not necessarily reflect the position of GamePlay Space, its sponsors and partners, or those of the event from which the talks were recorded.
arrow-left