Falcon Age: Marketing for the Birds

Category: marketing
Date: July 13, 2019
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Chandana Ekanayake, Co-Founder, Outerloop Games

Falcon Age, the first title by Outerloop Games about raising a falcon and fighting colonizers, succeeded in getting attention on social media with viral bird gifs. Does that translate into a sustainable business? We’ll explore how it all came about, the importance of long term goals, building a remote studio with work life balance, thinking about marketing as part of game design, and the importance of having something to say.
Eka is a co-Founder, Studio Director and GIF maker at Outerloop Games currently focused on Falcon Age, a game about raising a falcon and fighting colonizers. Outerloop's goal is to tell stories of characters from under represented cultures and spaces.
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Falcon Age: Marketing for the Birds
July 13, 2019

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