Elite Game Marketing: In Conversation with Publishers

Category: marketing
Date: July 9, 2021
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Disco:MTL 2021

  • Robbie Paterson from Devolver Digital
  • Fernando Rizo from Modern Wolf
  • Carly Shields from Raw Fury

Let’s put three fantastic publishers on the hot seat and dig into how they approach marketing and overcome the discoverability challenge. What critical lessons can we all learn regarding audience development, promotional planning, event/showcase strategy, social media wizardry, and all the other good stuff that enables a game to find fans and succeed? Let’s find out!

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Pourquoi ne pas mettre trois incroyables éditeur·rice·s sur la sellette et apprendre comment il·elle·s approchent le marketing et surmontent les obstacles de la découvrabilité ? Quelles leçons critiques pouvons-nous en tirer en ce qui a trait au développement de marchés, à la planification promotionnelle et aux stratégies pour les événements et showcases ? Que peut-on retenir sur la magie noire qui se cache derrière les médias sociaux et sur toutes ces choses qui nous aident à trouver des fans et aller vers succès ? Découvrons-le !

*Vidéo en anglais seulement

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Elite Game Marketing: In Conversation with Publishers
July 9, 2021

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