Designing a Game Trailer Campaign

Category: marketing
Date: July 13, 2019
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Derek Lieu, Trailer Maker, Derek Lieu, LLC

How does a trailer campaign grab the biggest possible audience, hold their attention during development, and seal the deal upon release? Derek will show you how to design your campaign to pace the flow of information, and frame the conversation around your game at each phase of development. You’ll learn questions and exercises to help make a trailer campaign designed around the unique needs of your game.

Derek Lieu is a trailer producer who got his start at the prestigious movie trailer house Giaronomo Productions in New York. He later moved to Los Angeles where he worked at Hammer Creative editing trailers for games like Mortal Kombat X and the LEGO games. He now makes trailers for indie video games. Previous works include: Firewatch, Subnautica, Spelunky 2, Ooblets, Dead Cells, Tacoma, and Heaven's Vault. He lives with his black cats Uni and Ebi.

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Designing a Game Trailer Campaign
July 13, 2019

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